Course Curriculum

  • 1

    Welcome

    • Welcome to Social Media Marketing for Travel Advisors: Attract More Clients and Sales
  • 2

    Module 1: Why Marketing is Important for Your Travel Business

    • What is Social Media and Why You Should Be Leveraging It

    • Traditional Marketing vs The Digital Age

    • Temperature Check: How Are You Currently Feeling About Marketing and Using Social Media in Your Travel Business?
  • 3

    Module 2: Your Ideal Client

    • Business Structure Shapes Your Marketing Strategy

    • Stop Marketing to Everyone: Define Your Ideal Client Instead

    • Define Your Travel Niche and Ideal Client Worksheet
  • 4

    Module 3: Your Brand Identity

    • What is a Brand Identity?

    • Your Complete Brand Audit

    • Why Your Website Matters

    • Social Media Accounts: Should You Use a Personal or Business Profile
  • 5

    Module 4: Your Digital Foundations: Blogging and Email Marketing Success

    • Your Blog as a Marketing Powerhouse

    • Building Your Email List: The Foundation of Client Relationships

    • Lead Magnets to Grow Your Email List
  • 6

    Module 5: Instagram

    • Introduction to Instagram

    • Optimizing an Instagram Bio for Your Business

    • Instagram Posts, Stories and Reels

    • Utilizing Instagram for Sales
  • 7

    Module 6: Facebook

    • Introduction to Facebook

    • Facebook Posts, Stories and Reels

    • Facebook Pages

    • Facebook Groups

    • What Are Meta Ads and Are They Worth It?
  • 8

    Module 7: Other Social Media Platforms

    • Introduction to Other Social Media Platforms

    • Picking Your Social Media Platforms and Staying True To Your Brand

    • LinkedIn

    • TikTok

    • YouTube

    • Pinterest
  • 9

    Module 8: Content That Converts: Stand Out and Attract Ideal Clients

    • Introduction to Creating Content

    • Breaking Down The Type of Content You Should Be Posting as a Travel Advisor and Why

    • Opportunities to Create Content and How to Film What You Need

    • When Should I Be Posting and How Often?

    • Content Creation Planning Tools That Will Save You Time

    • Leveraging AI to Help You Create Captions That Sell

    • Content Ideas for Travel Advisors

    • Hashtags: How and When To Use Them

    • Repurposing Content

    • How to Encourage Engagement
  • 10

    Module 9: Social Media Best Practices

    • Social Media Account Security

    • Guidelines to Followers on Your Social Media Platforms

    • Guidelines to Sharing Content That Isn't Yours

    • Monetizing Your Content

    • When Should You Be Outsourcing Your Social Media Marketing?

    • Dealing With Unkind Comments, Spam Messages and Trolls
  • 11

    Module 10: Other Marketing and Media Opportunities

    • Introduction to Google Ads

    • Searching For and Leveraging Media Opportunities

    • Podcasts: Start Your Own Podcast and Being a Guest on a Show